Ink and Impact Blog

Ep.22 – Industry Trends for Better Book Marketing

Ep.22 – Industry Trends for Better Book Marketing

Today is the industry update episode - it's one of my favorites. But you know, I love talking to fellow authors and other publishing professionals, industry professionals, too so every episode is a great episode, right? But I am always fascinated by what's going on...

Ep.21 – How to Become a Podcast Guest with Kim Stewart

Ep.21 – How to Become a Podcast Guest with Kim Stewart

Today I am joined by Kim Stewart, who is a Jesus girl, wife and mom, podcast publicist, and host of the Book Marketing Mania podcast (which I'm a fan of, by the way). As a publicist and marketing strategist, she has been blessed to serve incredible authors and PR...

Ep.19 – A Better Encouragement for Writers with Lindsey Carlson

Ep.19 – A Better Encouragement for Writers with Lindsey Carlson

Today I have a special guest with us. Lindsey Carlson is a pastor's wife, the mother of five and a native Texan, whether inside her own local church or while writing or speaking more broadly, Lindsey delights and teaching women to grow in their love for God's Word and...

Ep.17 – Industry Update – Should You Write a Book?

Ep.17 – Industry Update – Should You Write a Book?

With over 4 million new books published last year in the U.S. (self-published and traditionally published combined), is there any room for yours? Isn’t the market already saturated?  And with Americans reading at an all-time low (only 19% of Americans now read for...

Ep.15 – 10 Important Tech Tools for Authors

Ep.15 – 10 Important Tech Tools for Authors

Today I’m going to answer one of the top questions I receive from aspiring authors:  What are the best tech tools to help me write and market my book? I want to start by saying that tools are nice, but they aren’t the be-all and end-all to ensure that you write - and...

Ep.14 – Your Identity and Influence as a Christian Writer

Ep.14 – Your Identity and Influence as a Christian Writer

The purpose of Ink and Impact is to educate, encourage, and embolden Christian writers. And to date, I think the show has been doing a good job with education and encouragement, especially with a lot of guests that have been on. If you're new to Ink and Impact, I...

Ep.13 – Fall Conferences, Fact Checking, & Book Marketing Tips

Ep.13 – Fall Conferences, Fact Checking, & Book Marketing Tips

August will soon be over, which means here in the U.S., most of our children have already started back to school or are preparing for it. My youngest who is now in high school went back earlier than most; he returned August 10th.  Now that the house is primarily quiet...

Ep.12 – How to Create and Distribute a Reader Magnet

Ep.12 – How to Create and Distribute a Reader Magnet

Today's episode is all about reader magnets. You know, those freebies or opt-ins that we as writers know that we are supposed to create. Sometimes we either think, Oh, that's super easy, and we dash off and create something really fast, only to discover there are a...